OUR APPROACH

We believe in playing to our strengths and focus in house on two particular areas of investment – namely UK ‘blue chip’ equities and global ‘investment grade’ bonds. We do not believe it is credible that any one investment house can realistically claim to have top-level expertise in all global markets, or in all types of product. As a result we select third party funds for all other investment areas.


Having established your attitude to risk, your income requirements, benchmarks and any investment restrictions, we then start to construct your portfolio using our 'Building Block' approach.

The three Building Blocks are:

  • Higher Risk Assets
    Equities, property, medium and long dated bonds, private equity funds, and any asset (including cash) held outside the designated currency.
  • Minimal Risk Assets
    Local cash, short dated bonds and index linked government bonds.
  • Absolute Return Assets
    Fund of hedge funds, structured products, short dated bonds and cash.

The proportion of your portfolio in each Building Block is based on our assessment of the relative attractions of the different asset classes in meeting your objectives. Each Building Block will hold the most appropriate equities, bonds or funds and your portfolio will be regularly reviewed to determine whether the mix of asset classes should be altered to reflect changing economic circumstances.